Fox’s $22 Billion Roku Deal: Connected TV Just Became the UAE’s Biggest Untapped Ad Channel
Fox Corporation's acquisition of Roku for $22 billion marks the moment Connected TV officially overtook traditional television as the dominant…
The Ad Is Now the Checkout: Inside Amazon’s Alexa Agentic Ads for UAE Brands
On 23 June 2026 Amazon launched Alexa agentic ads, the first agentic ad format running at scale, where the whole…
LinkedIn Just Opened a B2B Creator Marketplace. Here Is What It Means for UAE Brands.
LinkedIn has built a vetted B2B creator marketplace and a creative services team called BrandWorks straight into Campaign Manager. For…
