SEO
A comprehensive SEO strategy designed to maximize online visibility, improve search rankings, and drive traffic for a prominent company in the construction, operations and maintenance, and industrial services sector.
Ready to build your SEO foundation the right way?
Brand design
The Modern Carat
A minimal, classy, and sustainable brand design that captures the elegance of lab-grown diamonds for a modern, conscious consumer.
Project Brief
A leading company in the construction, operations and maintenance, power, sandblasting, and painting industry sought to expand its online presence and achieve a competitive edge in an industry where digital visibility is becoming increasingly crucial. The goal was to enhance their search engine visibility, target key industry-related keywords, and build a robust backlink profile.
We aimed to optimize up to 100 keywords, targeting 100 URLs annually, and build 300 backlinks per year. This strategy would increase organic traffic, strengthen domain authority, and help position the company as a leader in their sector. The approach was multi-faceted, encompassing advanced technical SEO, high-quality content creation, and strategic link-building efforts.
Our Approach
Our approach involved a deep dive into the company’s existing SEO performance and the competitive landscape within the construction and industrial services industry. We started by conducting a comprehensive SEO audit and competitor analysis, ensuring we understood the key challenges and opportunities.
Key components of our approach included:
- A 70+ point SEO audit that identified and addressed core technical issues such as page load times, mobile responsiveness, and internal linking structures.
- In-depth keyword research focused on identifying the most impactful keywords relevant to the construction, power, and maintenance sectors.
- Development of a content strategy with a focus on producing four high-quality blog posts each month, including one pillar content piece to boost industry authority and drive traffic.
- A strategic link-building effort that focused on acquiring high-quality backlinks through guest posts, industry-specific collaborations, and influencer outreach.
- Ongoing optimization of existing pages to improve performance and enhance user experience, ensuring the site was optimized for both search engines and human visitors.
The Solution
The solution we provided was a comprehensive, data-driven SEO strategy that delivered measurable improvements across all key areas:
- We conducted an advanced 70+ point audit that addressed and resolved technical SEO issues, improving the overall performance of the website.
- The keyword optimization process targeted 100 highly competitive industry-specific keywords, helping the website secure higher rankings on major search engines.
- The content strategy, which included four blog posts each month and a focus on pillar content, helped position the company as a thought leader in the construction and industrial services sector.
- The link-building strategy resulted in the acquisition of 300 high-quality backlinks, significantly improving the domain authority and strengthening the site’s overall visibility.
- Regular optimization of existing pages ensured ongoing improvements in search rankings, conversions, and site performance.
As a result, the company experienced a significant boost in organic traffic, better rankings for key industry keywords, and improved brand visibility.
