Event
We designed, promoted, and delivered a CXO-level data strategy event with full-funnel support—survey, outreach, design, event materials, and reporting.
Planning an enterprise event with real business impact? Let’s design it right.
Brand design
The Modern Carat
A minimal, classy, and sustainable brand design that captures the elegance of lab-grown diamonds for a modern, conscious consumer.
Project Brief
We partnered with a leading global IT solutions provider and a high-performance data platform vendor to execute a hybrid customer engagement campaign in the UAE. The project had two core goals: (1) gather data-driven insights through a benchmark survey targeting decision-makers, and (2) host an exclusive, in-person roundtable event for 10–20 VIP attendees (CIOs, CTOs, CDOs, CMOs).
Our scope covered survey strategy, VIP targeting, visual design, multi-channel outreach, live event assets, and post-event reporting.
Key Objectives:
- Capture strategic perspectives from regional IT, tech, and data leaders
- Promote Apple-aligned enterprise infrastructure narratives
- Support partner brand visibility and relationship-building
- Enable CDW + VAST to deliver lasting value beyond the event
Our Approach
Our team delivered an end-to-end strategy involving:
- Survey Design & Funnel Setup
→ Developed a themed benchmark survey with timed email sequences and landing page integration
→ Hosted survey on secure web environment with 6m30s avg. completion time
- Visual Communication
→ Designed all branded visuals including the official event poster, email invites, follow-up creatives, and final report visuals
→ Maintained alignment with both partner brand guidelines
- Multi-Channel Outreach
→ Emailers (5 waves) sent to segmented IT & healthcare leaders
→ Paid LinkedIn targeting and direct messaging
→ 3,000+ delivered emails with 17% avg. open rate
- Event Execution
→ Branded table placards, agenda handouts, and signage
→ Facilitated panel-style discussion with curated CXO attendee list
→ Captured roundtable insights for post-event publication
The Solution
We helped shape and execute an impactful CXO customer engagement campaign with real strategic depth:
- 1 Benchmark survey launched
→ Avg. completion time: 6 min 20 sec
→ Total visits: 290
→ Forms filled: 5 at early stage (additional batch in person)
- 1 Live CXO Roundtable Event in Dubai
→ Audience: Decision-makers from IT, tech, data & healthcare sectors
→ 20+ VIPs confirmed via CRM + LinkedIn data targeting
- 5 Email waves
→ Avg. open rate: 17.3%
→ Highest open rate: 22.1%
→ CTR up to 7.1%
- Multi-partner coordination
→ Collaboration across CDW, VAST, Apple, and Rothian Digital
→ Delivered final survey insights + roundtable commentary to broader base
Need a partner who can manage the details while delivering big-picture strategy? Let’s co-create your next event.
