Graphic Design
UK Based Legal Firm
We partnered with a Exchange Legal Services, UK legal brand to design a consistent visual identity across every touchpoint.
Build trust through stunning, on-brand visuals.
Brand design
The Modern Carat
A minimal, classy, and sustainable brand design that captures the elegance of lab-grown diamonds for a modern, conscious consumer.
Project Brief
Exchange Legal Services (ELS) is a UK-based legal practice that supports clients through complex legal processes with clarity and confidence. Our role was to help the firm communicate that same clarity and trust visually — online and offline.
We worked closely with ELS to create a wide range of branded design assets. While our primary focus was on consistent and engaging social media designs, our support also extended to creating animated explainer videos, professional letterheads, legal service flyers, event banners, and print-ready templates.
Our Approach
We began by analyzing ELS’s tone of voice and target audience — individuals and families navigating sensitive legal issues like housing, immigration, and civil disputes. The visual strategy was built around simplicity, professionalism, and empathy.
Key principles we focused on:
- Clear communication through concise layouts and iconography
- Brand-aligned colors, fonts, and visual consistency
- Scalable templates for various social platforms
- Animations to break down legal topics in approachable formats
- Print design with emphasis on accessibility and readability
The Solution
We delivered a full suite of visuals that gave ELS a polished and professional digital presence. Highlights included:
- Social media graphics for Instagram, LinkedIn & Facebook, Twitter
- Flyer and poster designs
- Branded letterhead and document templates for internal/legal use
- Event banners for community workshops
- Short-form animation and explainer video assets
- Social media kits with editable Canva and templates
Need your legal or professional brand to look as good as the work you do? We can help.
