Paid Ads Campaign
Cyber Resilience Assessment Campaign at GISEC 2025
A full-funnel LinkedIn campaign designed to drive cybersecurity assessments from GISEC participants, with precision targeting and performance insights.
Convert high-value cybersecurity professionals with action-focused campaigns.
Brand design
The Modern Carat
A minimal, classy, and sustainable brand design that captures the elegance of lab-grown diamonds for a modern, conscious consumer.
Project Brief:
Rothian Cyber is a cybersecurity consultancy focused on helping enterprises assess, understand, and strengthen their digital defenses. For GISEC 2025, we aimed to connect with regional IT leaders through a concise and actionable campaign — inviting them to complete a free 2-minute cyber risk assessment.
Our audience included CISOs, IT managers, and cybersecurity professionals from industries where security is mission-critical — such as government, finance, telecom, and healthcare. The goal was to drive awareness and meaningful engagement before, during, and after the GISEC Expo.
We wanted the campaign to reflect our core values: trust, proactivity, and real-world impact. By combining precise B2B targeting with a focused message — “Assess Your Cyber Resilience” — we positioned Rothian Cyber as a forward-thinking security partner in an increasingly complex threat landscape.
Our Approach:
The GISEC campaign was executed with a precision-targeted 2 ad set strategy with 3 supportive organic posts:
LinkedIn Video Ad (Ad Set 1)
- Objective: Website Traffic
- Duration: May 1st – May 10th 2025
- Budget: $150 (+$30 form Ad Set 2 due to High CPR)
- Target Audience: CISOs, IT Managers, Security Analysts across enterprise verticals
- Creative: 60s video on cyber risks and readiness with CTA overlay
- Message: “Think your systems are secure? Think again.”
LinkedIn Message Ad (Ad Set 2)
- Objective: Direct Response / Assessment Starts
- Duration: May 5th–9th 2025
- Budget: $100 (-$30 due to High CPR)
- Creative: Personalized InMail with assessment link
- Message: “Start Your Free Cyber Assessment Today”
Landing Page:
Tailored content with clear value proposition, interactive CTA, and “2-minute readiness check” concept.
The Solution:
The campaign delivered strong top-of-funnel results through the video ad, with insights leading to deeper optimization for conversion-focused goals.
Performance Breakdown:
LinkedIn Video Ads (Ad Set 1)
- Total Website Visits: 280
- Cost per Visit: $0.64 (↓43.5% from benchmark)
- CTR: 2.65%
- Healthy daily pacing: $16.35/day
LinkedIn Message Ads (Ad Set 2)
- Website Visits: 15
- Cost per Result: $4.58
- Total message sent: 813
- Open rate: 55.47%
Want to engage audience with real impact? We’ll build the funnel — you close the deals.
