Event
We designed, promoted, and delivered a CXO-level data strategy event with full-funnel support—survey, outreach, design, event materials, and reporting.
We designed, promoted, and delivered a CXO-level data strategy event with full-funnel support—survey, outreach, design, event materials, and reporting.
Planning an enterprise event with real business impact? Let’s design it right.
Planning an enterprise event with real business impact? Let’s design it right.
Brand design
The Modern Carat
A minimal, classy, and sustainable brand design that captures the elegance of lab-grown diamonds for a modern, conscious consumer.
Project Brief
We partnered with a leading global IT solutions provider and a high-performance data platform vendor to execute a hybrid customer engagement campaign in the UAE. The project had two core goals: (1) gather data-driven insights through a benchmark survey targeting decision-makers, and (2) host an exclusive, in-person roundtable event for 10–20 VIP attendees (CIOs, CTOs, CDOs, CMOs).
Our scope covered survey strategy, VIP targeting, visual design, multi-channel outreach, live event assets, and post-event reporting.
Key Objectives:
- Capture strategic perspectives from regional IT, tech, and data leaders
- Promote Apple-aligned enterprise infrastructure narratives
- Support partner brand visibility and relationship-building
- Enable CDW + VAST to deliver lasting value beyond the event
Our Approach
Our team delivered an end-to-end strategy involving:
- Survey Design & Funnel Setup
→ Developed a themed benchmark survey with timed email sequences and landing page integration
→ Hosted survey on secure web environment with 6m30s avg. completion time
- Visual Communication
→ Designed all branded visuals including the official event poster, email invites, follow-up creatives, and final report visuals
→ Maintained alignment with both partner brand guidelines
- Multi-Channel Outreach
→ Emailers (5 waves) sent to segmented IT & healthcare leaders
→ Paid LinkedIn targeting and direct messaging
→ 3,000+ delivered emails with 17% avg. open rate
- Event Execution
→ Branded table placards, agenda handouts, and signage
→ Facilitated panel-style discussion with curated CXO attendee list
→ Captured roundtable insights for post-event publication
The Solution
We helped shape and execute an impactful CXO customer engagement campaign with real strategic depth:
- 1 Benchmark survey launched
→ Avg. completion time: 6 min 20 sec
→ Total visits: 290
→ Forms filled: 5 at early stage (additional batch in person)
- 1 Live CXO Roundtable Event in Dubai
→ Audience: Decision-makers from IT, tech, data & healthcare sectors
→ 20+ VIPs confirmed via CRM + LinkedIn data targeting
- 5 Email waves
→ Avg. open rate: 17.3%
→ Highest open rate: 22.1%
→ CTR up to 7.1%
- Multi-partner coordination
→ Collaboration across CDW, VAST, Apple, and Rothian Digital
→ Delivered final survey insights + roundtable commentary to broader base
Need a partner who can manage the details while delivering big-picture strategy? Let’s co-create your next event.
