Multi-Channel LinkedIn & Email Marketing Campaign for GITEX 2025

LinkedIn + Email Marketing Campaign

Multi-Channel LinkedIn & Email Marketing Campaign for GITEX 2025

Delivered a targeted LinkedIn and email marketing campaign for GITEX 2025, generating strong engagement, 600+ website visits, 6 qualified leads, and 1 new client acquisition.

Drive conversions with smart, data-backed LinkedIn and email marketing campaigns.

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Brand design

The Modern Carat

A minimal, classy, and sustainable brand design that captures the elegance of lab-grown diamonds for a modern, conscious consumer.

Project Brief:

We partnered with our client to execute a high-impact, multi-channel digital campaign for GITEX 2025, focusing on LinkedIn paid efforts and targeted email outreach.
The goal was to strengthen visibility during the event cycle, generate qualified leads, and support client acquisition.

Our campaign objectives were to:
• Increase brand exposure across GITEX audiences
• Drive website visits and measurable engagement
• Optimize ad spend for maximum budget efficiency
• Generate quality leads & support conversions through multi-touch nurturing
• Build a scalable digital framework for future event-driven campaigns

Our Approach:

This campaign was executed through a structured, insight-led multi-channel strategy:

LinkedIn Campaigns:

Rolled out multiple Sponsored campaigns targeted at tech founders, digital teams, and IT decision-makers
•Identified high CPR on Lead Gen Ads → paused to avoid budget inefficiency
• Shifted investment to Landing Page Traffic ads, improving cost efficiency and engagement
• Continuous optimization based on CPR, audience behavior, and conversion paths

Email Marketing:

Deployed multiple email campaigns supporting both pre-event and during-event communication
• Achieved33.45% open rate through optimized subject lines and relevant content
• Manual email research was replaced with RocketReach automation to accelerate list building
• Email structure focused on clarity, CTA strength, and value-driven messaging

Performance Tracking & Optimization:

Monitored KPIs including CPR, CPL, open rate, click-through rate, and conversion flow
• Weekly adjustments based on performance insights
• Multi-channel remarketing touchpoints for improved lead nurturing

THE SOLUTION

GITEX 2025

Campaign Performance

The LinkedIn + Email campaign delivered measurable results and supported direct client growth.

Qualified Leads

Generated through campaign

New Client Acquired

Direct conversion

1:1

ROAS

Return on Ad Spend

0 +

Website Visits

Traffic generated across channels

0 %

Email Open Rate

Strong engagement signal

Budget Optimization

Initial Budget

$2,000

Optimized Spend

<$900

Budget Saved

50%+

Budget Savings

0 %+

Industry average: 10-15%

↑ 300%+ above average

Final Ad Spend

<$ 0

Industry average: Original: $2,000

Strategic Budget Optimization

Achieved 50%+ budget savings while maintaining lead quality through continuous campaign refinement and A/B testing.

Quality Over Quantity

Focused targeting generated 6 qualified leads with 1 direct client conversion, demonstrating efficient resource allocation.

Campaign Highlights

Leads Generated

Client Acquired

0 +

Website Visits

$ 0 +

Budget Saved

Ready to grow your conversions with LinkedIn and email marketing?
Let’s build your next high-performing event campaign.

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LinkedIn + Email Marketing Campaign