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Digital Rothian

Email Marketing Campaign 

Targeted Email Marketing Campaign for ADIPEC 2025  

Delivered a high-engagement email marketing campaign for ADIPEC, achieving strong visibility and consistent audience awareness through strategic timing and optimized messaging. 

Targeted Email Marketing Campaign for ADIPEC 2025  

Delivered a high-engagement email marketing campaign for ADIPEC, achieving strong visibility and consistent audience awareness through strategic timing and optimized messaging. 

Reach your audience at the right time with high-performing, data-driven email campaigns. 

Get Yours Done

Reach your audience at the right time with high-performing, data-driven email campaigns. 

Get Yours Done

Brand design

The Modern Carat

A minimal, classy, and sustainable brand design that captures the elegance of lab-grown diamonds for a modern, conscious consumer.

Project Brief: 

We executed a multi-wave email marketing campaign for ADIPEC, one of the world’s largest energy exhibitions, targeting industry professionals, executives, and technology partners.
The campaign’s objective was to: 

  • Drive awareness and attendance across ADIPEC-related initiatives. 
  • Maintain audience engagement through personalized, consistent communication. 
  • Reinforce brand visibility across all email touchpoints during the event period. 
ADIPEC Project Brief Image (2) (1)
ADIPEC Project Brief Image (1) (1)

Our Approach: 

To ensure high deliverability and engagement, we implemented a structured campaign strategy: 

  • Multi-phase Email Deployment: 8 campaigns across pre-event, live-event, and post-event phases. 
  • Audience Targeting: Segmented by role, geography, and interest area within the energy and technology sectors. 
  • Content Optimization: Short, action-focused copy with clear CTAs and visually aligned templates. 
  • Performance Tracking: Continuous monitoring of open, click, and bounce rates to refine each batch. 
ADIPEC Our Approach Image (2)
ADIPEC Our Approach Image (1)

THE SOLUTION

Campaign

Performance

The campaign delivered strong engagement and visibility across ADIPEC's target audience.

0

Total Emails Sent

Avg. 636 per campaign

0

Total Opens

Avg. 383 per campaign

0 +

Total Clicks

Avg. 214 per campaign

Engagement Funnel

Emails Sent

5,000

Opens

3,000

Clicks

1,000+

Open Rate

0 %

Industry average: 21.5%

↑ 178%  above average

Click-Through Rate

0 %

Industry average: 2.3%

↑ 769% above average

Subject Line Excellence

High open rates reflect well-crafted subject lines and consistent delivery timing.

Subject Line Excellence

High open rates reflect well-crafted subject lines and consistent delivery timing.

ADIPEC Solution Image (1)
ADIPEC Solution Image (2)

Ready to boost your email performance and connect with high-value audiences? Let’s build your next results-driven campaign. 

Get Yours Done
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