Brand design
The Modern Carat
A minimal, classy, and sustainable brand design that captures the elegance of lab-grown diamonds for a modern, conscious consumer.
Elevate Your Jewelry Brand With Timeless Design.
Bring sophistication, clarity, and impact to your visual identity — custom-crafted for modern luxury.
Brand design
The Modern Carat
A minimal, classy, and sustainable brand design that captures the elegance of lab-grown diamonds for a modern, conscious consumer.
Project Brief
The Modern Carat offers high-end bridal sets for rent and customizable jewelry made with lab-grown diamonds. The focus was to create a minimal, classy, and simple design that resonates with three key buyer personas: the “Dubai Flexer,” the “Emotional Buyer,” and the “Sustainable Shopper.”
The brand was designed to communicate a blend of elegance and sustainability, offering affordable luxury for individuals who value both style and ethical sourcing. Our design process involved mapping user journeys and creating a seamless online and offline experience that reflects these values.
Our Approach
We began by understanding the needs of the target audience, from the high-end “Dubai Flexer” to the sustainability-driven “Gen Z” buyer. The design needed to reflect luxury while highlighting the environmental benefits of lab-grown diamonds. We focused on crafting a sophisticated visual identity that communicated the brand’s values of sustainability and elegance while providing a seamless user experience across both online and offline touchpoints.
We kept the user journey front and center, ensuring that the process of renting or buying jewelry was smooth, confidential, and intuitive.
The Solution
Our solution was a refined, minimal design that aligns with the luxury of lab-grown diamonds and resonates with the sustainability-conscious buyers. The brand identity and marketing collateral were rooted in simplicity and elegance, designed to communicate trust, sophistication, and a modern aesthetic that resonates with the target audience. The visual design focused on clean lines, muted colors, and sophisticated typography, ensuring a high-end feel without being overwhelming.
Ready to Elevate Your Brand? The Modern Carat is just one example of how we can bring your brand vision to life. Whether you need a full redesign or just a fresh approach, we’re here to help. Let’s talk about your project.
