Brand
Exchange legal services
Responsibilities
Website Design, Social Media
About
Exchange Legal Services started its operation in late 2022. By harnessing the collective expertise of our team, we provide holistic advice and develop comprehensive strategies, ensuring we can tackle even the most complex cases with confidence & creativity.
Challenges
Exchange Legal Services faced several challenges that hindered their growth and online presence. Their existing website was outdated, with a design that didn’t resonate with modern audiences. The site was also not optimized for mobile devices, leading to a poor user experience for a significant portion of their audience.
Additionally, their social media presence was minimal, with inconsistent branding across platforms, and their marketing collateral lacked a cohesive visual identity, which made it difficult to establish brand recognition.
Problems to Solve
Outdated Website: The website needed a complete redesign to be visually appealing, user-friendly, and mobile-responsive.
Brand Inconsistency: There was a lack of a unified visual identity across the website, social media, and printed materials.
Low Engagement: Social media platforms were underutilized, resulting in low engagement and limited brand awareness.
Ineffective Marketing Collaterals: Existing banners, posters, or leaflets didn’t effectively communicate the brand’s message or attract potential clients.
Our Approach
Research & Analysis: We conducted in-depth research on the legal industry, competitors, and target audience to understand their needs and preferences. This helped us to define a design direction that would resonate with the target audience.
Brand Identity Development: We worked on creating a cohesive visual identity, including a new logo, color palette, and typography, ensuring consistency across all platforms.
Design Process
- Research & Discovery
- Concept Development
- Design Execution
- Design Review
Development Process
- Website Development
- Quality assurance
- Launch Website
- User Testing
How we made it better/Conclusion/What we solved?
Social media engagement increased by 50%, driven by a consistent posting schedule and content that resonated with the audience.
The new website saw a 40% increase in traffic within the first three months, with a significant portion of that traffic coming from mobile devices, thanks to the responsive design.
Social media engagement increased by 50%, driven by a consistent posting schedule and content that resonated with the audience.
Social media engagement increased by 50%, driven by a consistent posting schedule and content that resonated with the audience.
The new website saw a 40% increase in traffic within the first three months, with a significant portion of that traffic coming from mobile devices, thanks to the responsive design.
