AI surely has come a long way! It used to be that, just a few years ago, AI would make faces that looked like something out of a horror movie- warped and just plain scary. The text was not any better, either. One would come across sentences like, “The dog danced under the purple sky while juggling hotdogs.” One would even wonder what logic the algorithm used. Today, AI is one step ahead in making photorealistic images and content that goes out there making sense.  

The Early Days: Creepy Faces and Strange Text  

Do you remember that very first time you saw an AI-generated face? There was a feeling of discomfort, wasn’t there? Eyes too far apart, strange proportions, and an uncomfortable feeling that something was not quite right. And the text? The AI would write words that were technically correct but didn’t actually mean anything. It would be like reading, “The moon danced over the stars while the grass grew on the roof.” Certainly, AI needed a few more lessons. 

From Weird to Wow: An Astronomical Leap by AI  

Fast forward to today when AI is something to be proud of. The AI created faces with such realism that you would swear that a professional photographer had taken them. Such images are lifelike, sharp, and even convey emotion. It was a major glow-up for AI!  

Then comes text. With the likes of GPT-4, AI writes stories, poems, and scripts that sound like something a human would say. It understands context and can shift tones and styles. The best digital marketing agencies in Dubai are already using AI for content creation. From blog posts to social media captions, AI is working its way into content creation. 

From Spaghetti GIFs to Full-Fledged Movies 

Remember the Will Smith spaghetti GIF for a moment? It was one of the first experiments involving AI-generated human movement where results were, hmmm, kind of awkward. Will Smith seemed like some rubber man trying to manage his spaghetti. It was funny but certainly not groundbreaking.  

Today, however, AI has taken a quantum leap in its progress. They are being used in film-making to churn out full-length movies with realistic characters, beautiful CGI, and jaw-dropping special effects. AI has now taken the center stage in the creative industries; instead of just helping improve movies, it now even helps make movies from scratch. 

What next for AI?  

We are only at the beginning. AI creates personalized experiences for you, custom-building movies or music according to your tastes and generates content tailored to your mood, your interest, and even how you feel. Consider it the very opposite of having a creative assistant.  

With digital marketing agencies in Dubai constantly experimenting with the possibilities of AI, even more stimulating innovations would continue to arise in the realm of marketing and content creation. AI is currently assisting brands to change the way they relate to their customers. With developments in AI, the way we create and consume media will change forever.