Social media is still one of the essentials for digital marketing in 2025. Here are some verified numbers supporting its importance when it comes to scaling your brand:  

1. 5.31 billion Social Media Users Around the World  

By April 2025, an estimated 5.31 billion people worldwide were active social media users, representing 64.7% of the total world population.   

Takeaway: The audience is online; if your business is not on social media, or should I say offline, it is leaving a major percentage of customer base to others. 

2. 90% of IG Followers Follow a Business 

80 to 90 percent of Instagram users follow at least one business account, making it an excellent platform for brand visibility and engagement.  

Takeaway: Instagram is not only a social platform; it’s a marketplace. Having your brand presence there will help ease the connection to this engaged audience.  

3. 54% Percent of People Research Products Through Social Media 

According to sources, 54% of social media users turn to social media for product research before proceeding to purchase.  

Takeaway: Social media profiles can be one of the vital customer-clinic interactions. Hence, keep them informative and engaging. 

4.Social Media Ad Spend Projected to Reach $239 Billion 

With world forecasts speculating that social media advertising will generate revenue of $239 billion by 2025, the importance of paid social strategies is ever so crucial.  

Takeaway: Social media advertising needs to stand at the top of the priority list if one wants to stay competitive.  

60% of Consumers Prefer Video Content 

According to the survey by HubSpot, 60% of consumers prefer video content above any other means, reaffirming the power video holds to attract audience attention.  

Takeaway: Use video in your content strategy to increase engagement and promote your brand message successfully. 

Conclusion: Social Media – An Unmissable Marketing Need for 2025  

There you have it! The stats display how social media continues to gain prominence as an essential business tool throughout 2025. Whether it be influencing purchase decisions, engagements, or building brand loyalty, social media marketing opens an exclusive window for all avenues of growth.  

Make something out of these opportunities by partnering with Rothian Digital, one of the best digital marketing agencies in Dubai. We build data-driven strategies to assist businesses like yours with targeting an exact audience. Looking forward to pushing your social media marketing into the big league? Reach out to us today!